Summary: Ads targeting girls between the ages of 8 and 12 employ an increasing level of sexuality. Are advertisers responding to neo-feminist notions of "girl power" or are they leading girls toward harmful self-images? This program examines the trend by following a group of tween girls through their daily lives, recording their perceptions of fashion, celebrities, boys, and themselves. Interviews with...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
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Summary: Amidst the mudslinging, campaign promises, and scare tactics, what is really being said in those highly produced political ads? In this program, Bill Moyers talks with one of America's leading political and media analysts, Kathleen Hall Jamieson, dean of the Annenberg School of Communication and author of Everything You Think You Know About Politics. And Why You're Wrong. Through astute...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: What specific skills enabled a young state senator to become, in the space of four years, President of the United States? This program reveals a set of methods and attitudes at the core of successful communication. Presented by renowned public speaking coach Richard Greene, the video incorporates passages from many of President Obama's finest speeches-and uses these examples to explore tone of...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
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Summary: Some Americans charge that the advertising industry promotes materialism and compels them to buy things they don't want. However, most are unaware that the TV and radio shows, newspapers, and magazines they enjoy for virtually no cost are paid for almost entirely by the sale of advertising time or space. This program features a historical survey of the methods of advertising in the U.S. Topics...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: This program spotlights television's best ads from the Clio Hall of Fame from the mid-1980s through the late '90s, including memorable moments such as IBM's "Hats," Dr. Pepper's "Hunchback," Sony's "Cranebird," Apple Corporation's "1984," California Raisins' "Lunchbox," Diet Pepsi's "Apartment 10G," Energizer Battery's "Bunny," Penn Tennis Balls' "Bounce Test," California Milk Advisory Board's...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: This program displays the best of the Clio gold and silver winners for the year 2005. Entries include Citroen's "Dance"; Sony PlayStation 2's "Golfers" and "Athletes"; Peugeot 407's "Toys"; North American Coffee Partnership-Starbucks' "Glen"; Volkswagen Golf's "Kids On Steps"; adidas' "Unstoppable"; Mercedes-Benz Convertibles' "Sounds of Summer"; and the California Milk Advisory Board's...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: This program focuses on the best of the Clio gold and silver winners for the year 2008. Entries include McDonald's "Estate Agent," "Alan Hansen," and "Plumber"; Sony Bravia "Play-Doh"; StuffIt Deluxe "Life of a Goldfish," "Pregnancy," and "New Year's Resolutions"; Kellogg's All-Bran "Construction Worker"; Centraal Beheer Achmea "Prison Guard"; Sedal "Placard"; Shera Ceiling Board "Shakespearean...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
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Summary: This program brings together 2000's winners of the gold, silver, and bronze Clio Awards. Entries include Levi's "Drugstore," Nike's "The Morning After" and "Beautiful," Bud Light's "Rough Choice," Fatboy Slim's "Praise You," Amazon.com's "Tons of Toys," Pepsi's "Play Acting," Sega's "Apocalypse," Whiskas' "Commercial for Cats," MTV's "Snitch," Toyota Tundra's "More Spectacular," British...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
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Summary: There's a fine art to selling earlobe lifts, inflatable massage boots, and mini-staircases for arthritic dogs. This ABC News program enters the strange world of A. J. Kubani and his New Jersey-based company, Telebrands-a purveyor of quirky household products showcased in late-night TV infomercials. In a one-on-one interview, Kubani discusses his main strategy: identifying a mundane, irksome...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
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Summary: With its "Real Beauty" information and marketing campaign, the Dove brand struck a chord with women skeptical of unhealthy or absurd standards of attractiveness. But did the campaign have the widespread impact Dove intended? And what are the implications for the global cosmetics and fashion industries? This program investigates consumer reactions against the idealized images of beauty promoted...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
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Summary: In this program, thirteen judges from the 2000 Clio Executive Juries speak on topics such as the teamwork involved in making an ad, how a campaign sometimes shocks people's ideas of advertising, and the motivation for being in the advertising business. In addition, industry leaders drawn from prominent agencies around the world, including Fallon McElligott, Minneapolis; Ogilvy & Mather, Mumbai;...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
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Summary: What kind of person goes into advertising? How do you break in? And what does it take to succeed once you get there? This program goes to New York City-based Euro RSCG, one of the world's largest ad agencies, to find out. Shoot-from-the-hip candid, a mixed group of recent hires and award-winning professionals-account executives, an art director, creative directors, executive creative directors,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
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Summary: Perhaps the best example of paparazzi-aided self-promotion, Paris Hilton has almost single-handedly refocused Big Media's editorial priorities. This program studies the cultural and technological forces that have shaped the modern tabloid industry and propelled Hilton's bizarre ascent to worldwide stardom. Experts featured in the program include celebrity photographer Jeff Vespa, media...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
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Summary: This program comprises the best of the Clio gold and silver winners for the year 2006. Entries include Honda's "Choir," Guinness' "noitulovE," Sony PlayStation PSP's "A Day in the Life," adidas' "Hello Tomorrow," MINI's "Counterfeit," Carlton Draught's "Big Ad," Pfizer Canada-Viagra's "Golf," Pampers' "Lullaby," Peugeot 1007's "Easy Life," Country Life Butter's "Animals," Mercedes' "Office,"...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: This program honors the best of the Clio gold and silver winners for the year 2003. Entries include IKEA's "Lamp," Nike Shox NZ's "Streaker," Coca-Cola's "Supersub," Wrangler's "Cafe," BMW of North America's "Hostage," Verizon Wireless' "Ferret," Whiskas' "Bungee," Peugeot 206's "The Sculptor," Hewlett-Packard's "Digital Crime Fighting," Masterpack's "Watch," Labatt Breweries/Bud Light's...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: This program catalogues 2002's winners of the gold, silver, and bronze Clio Awards. Entries include Pepsi's "Beckham," Visa's "Dining Out," Blockbuster's "Carl and Ray-Kung Fu," Budweiser's "Mr. Pro Wrestling Wardrobe Designer," Nike's "Freestyle," Toyota Corolla's "School," AT&T's "I'm Okay," Neutrogena Skincare's "Glasses," Audi A3's "Babysitter," Sylvania Lighting's "Old Man," Heineken USA's...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: This program tallies up 2007's winners of the gold, silver, and bronze Clio Awards. Entries include Combos' "Heart to Heart," Honda's "Brand New," Camelot Lottery's "Bag of Smiles," Coca-Cola's "Video Game," Reale Mutua's "The Family," Skittles' "Leak," Nike Air Max's "Defy," Altoids' "Fruit Pants," BBC Radio 2's "Elvis," Minority Forum's "Black Soccer Star," Axe Dry's "Mother Hen,"...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
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Summary: This program brings together 2009's winners of the gold, silver, and bronze Clio Awards. Entries include "Aaron Burr" (California Milk Processor Board), "Announcement" (Carlsberg Lager), "Brother of the Bride" (Hallmark), "Dance" (T-Mobile), "Eyebrows" (Cadbury's Dairy Milk), "Fight" (Volkswagen Golf), "Heist" (Coca-Cola), "Love at First Flight" (Virgin Atlantic 25 Years), "Penguins" (BBC...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: If your students think that "bait and switch" has something to do with fishing, they have a lot to learn about advertising! This video exposes common advertising strategies like urgency, unproven claims, celebrity endorsement, and emotional appeal that are used to sidestep the inner skeptic and go straight for the wallet. Correlates to all applicable National and State Educational Standards...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
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Summary: For celebrities and public figures, there's only one thing worse than being talked about-and that is not being talked about. Similarly, most corporations have a need to both nurture and control publicity, and that means hiring a public relations firm. This program features two respected PR specialists who discuss what they do and how they do it. Outlining the differences between public...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2011
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Summary: This program offers the best of the Clio gold and silver winners for the year 2007. Entries include Sony Bravia's "Paint," Combos' "Fever," Dove Self-Esteem Fund's "Evolution," Instituto de Apoio a Crianca's "Alzheimer's," Coca-Cola's "Happiness Factory," Toyota Yaris' "Chase," Sprite's "Sublymonal," Vaseline's "Sea of Skin," Microsoft Xbox 360's "Cops and Robbers," JCPenney's "Crazy...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2007
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Summary: This program showcases the best of the Clio winners for the year 2009. Entries include "Beauty Bowling" (Esthe WAM Hair Removal), "Bulldozer" (Crest), "Damn Boots" (Nomis Football Boots), "Doghouse" (JCPenney), "Everybody Against Everybody" (Amnesty International), "Fate" (Nike), "Get It On" (Durex), "It's Mine" (Coca-Cola), "Pinata" (Skittles), "Rabbit" (Comcast), "Secrets and Lies" (Levi...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009
View online at AVOD
Summary: This program highlights the Clio gold and silver winners for the year 2002. Entries include Blockbuster's "Carl and Ray-Kung Fu," NutraSweet's "Fake," Nike's "Freestyle," Sony Wega's "Kite," Guinness's "Dreamer," Telecom Argentina's "Yawn," Moonlight Cinema's "Mozzie," the French Electricity Board's "The Valley," BMW of North America's "Ambush," Fox Sports' "Leaf Blower" and "Nail Gun," Doctors...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
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Summary: This program reviews 2004's winners of the gold, silver, and bronze Clio Awards. Entries include Nike's "Gamebreakers," NASCAR's "Rear-Ended," CBS Sports' "Drive Thru," Sony's "Gravity Bomb," Pepsi's "Wounded," Toyota's "Party Dress," Apple's "Hip-Hop," Hewlett-Packard's "Il Postino," MasterCard's "I Can't Believe It, Buddy!," Visa's "Monster Chase," Delta Airlines' "The Stumbler," Heineken's...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006